Confidential · Investment & Partnership Opportunity
A platform that helps creators become founders.
Ethical supply chain. White-label product infrastructure.
Distributed through audiences that already trust you.
The Problem
They promote other people's products
A creator with 2M followers is a brand owner in waiting — treated like a paid billboard. Every sponsored post uses their most valuable asset (audience trust) to build someone else's equity.
Sponsorship income is fragile
Rate cards, one-off deals, no recurring revenue, no ownership stake. There is no asset at the end. The income stops the moment the posting stops. Algorithms change. Audiences move.
The demand exists. The infrastructure doesn't.
Audiences in 2025 want to buy from their creators — not through them. The demand for creator-owned brands is proven. The platform to launch them, simply and ethically, doesn't exist yet.
The Solution
Ethical supply chain
We source exceptional products — starting with specialty coffee from the DRC — at quality that rivals the best in market, with full origin transparency and a farmer premium baked in. Products worth being proud of.
White-label product infrastructure
Creators get their own brand built on our supply chain. Their name, their story, their packaging. We handle sourcing, production, fulfilment, subscriptions, and customer service. They do what they do best.
Distributed through trust
No paid ads. No cold start. No wasted CAC. The creator announces to their audience — people who already know, like, and trust them. Launch day is revenue day.
This isn't a coffee company that works with creators. It's a platform. Coffee is product one. The model applies to any product worth launching.
The Market
"Shopify gives creators a storefront. Printful gives them merch. Nobody gives them a supply chain, a margin, and a subscription model — in one place. That's the gap."
Product One · Case Study
Why coffee works
Subscription-native (re-orders every 2–4 weeks), strong DTC margins, and a genuinely compelling origin story. DRC Kivu cup quality rivals Ethiopia — at a price that hasn't caught up yet.
The ethical edge
We pay 25% above market rate at source. Not charity — structural commitment that guarantees quality, farmer loyalty, and a story every influencer is proud to tell their audience.
B Corp pathway
Full origin traceability, named farmers, cup scores published. Common Ground is building toward B Corp certification. When creators share this with their audience, it has to be something real.
The arbitrage window
Rwanda and Burundi are established origins. DRC is 2–3 years behind. Early movers own the origin story before the premium arrives.
Unit economics per launch
The Platform Expanding
Other verticals in scope
Unit Economics
Audience size
Conversion rate
Numbers update live — adjust toggles to stress-test assumptions
At Scale
Business Model
Stream 01
Launch Revenue
Every launch generates immediate cash on announcement day. 1,000 orders at £24 = £24k before a single ad is served. The influencer's trust converts directly to revenue.
Stream 02
Subscription MRR
15–25% of launch buyers subscribe monthly. This compounds brand by brand — by year two, subscription is the dominant income stream. Once built, it runs without new acquisition spend.
Stream 03
Brand Onboarding
£2–5k setup fee per partner covers packaging design, brand identity, and supply chain onboarding. Paid upfront. Aligns incentives — creators who pay in are committed to the launch.
Stream 04
Inverted CAC
We pay creators 20–25% of revenue on their brand. Our customer acquisition cost is zero until we earn. No wasted ad spend. No cold audiences. Pure performance distribution.
The Partnership Model
Co-founder
Talent Manager
Has the creator roster, the industry relationships, and the sector knowledge to onboard 10+ creator partners in year one. Sits at the founding table — this isn't an advisory role, it's a building role.
Brings
Managed creator / talent relationships
Industry credibility and deal-making experience
Pipeline of potential brand partners
Pilot Creator
Early Adopter
2M+ engaged audience. First product — coffee — already in development. First mover into sauce. Opens the door to their creator network as distribution for brands 2, 3, 4. The proof that this works.
Brings
Pilot launch: large audience, proven trust
Creator network introductions
Authentic long-term brand voice
Investor
Capital Partner
Post-pilot, post-proof. Capital to move from validation to platform. Sector expertise in creator economy, consumer goods, or ethical supply chain is a strong fit. Active involvement welcome.
Brings
£250k capital (post-pilot raise)
Network in creator / consumer / supply sectors
Optional advisory or operational role
Roadmap
Phase 1
Validate
Now — Month 6
Pilot creator live (coffee + sauce)
Prove launch conversion ≥0.8%
Prove subscription take rate ≥12%
Supply chain + fulfilment live
B Corp application initiated
Co-founder talent manager onboarded
Phase 2
Grow
Months 7–18
3–5 active creator brands
2 product categories live
First ops hire (fulfilment + partnerships)
B Corp certification in progress
Athlete / premium creator tier launched
Phase 3
Scale
Months 19–36
20+ creator brand partners
4–6 product categories
Full team (ops, partnerships, brand)
International expansion (US, EU)
Platform / licensing model
At Scale
Strategic acquirer
£60–120M
Major FMCG group or creator economy platform acquiring 50+ live creator distribution channels, an ethical supply chain, and a proven subscription stack. 3–4× revenue multiple.
Platform / licensing model
£40–80M
White-label the infrastructure itself to agencies, talent managers, and consumer brands. At scale, the platform becomes the product — recurring SaaS-style revenue on top of physical goods.
Income stream · no exit
£8M+/yr
At 50 creators with compounding subscription bases, net profit north of £8M per year. An exceptional legacy business — and one that keeps building value for every creator, farmer, and partner involved.
"This isn't just a product business. It's a branded distribution platform — 50 creator channels, one supply chain, one infrastructure layer."
Not just capital. Someone who believes that creators deserve to own their own brands — and that the right products, built on the right supply chain, distributed through the right audiences, can build something genuinely worth having.
Tom Woollard · Founder, Common Ground
Common Ground. Where creators become founders.